[Leeds New Signage]
Precision Stainless Fasteners has officially rebranded to become Apex Stainless Fasteners Leeds.
The update brings all of Apex’s teams under one unified brand identity, ensuring consistent and cohesive business operations. It is part of the wider Apex rebranding project which includes a sleek and modern refresh to the company’s branding.
The name change was not only cosmetic, it was particularly important for the upcoming webshop. Customers from Precision Stainless will be using the new Apex webshop, therefore to keep the PSF name would be confusing.
The rebrand includes updated signage, contact emails, website branch information, social channels, brochures and paperwork to reflect the new identity. Apex Marketing has diligently worked to ensure a seamless transition, keeping old contact information live to ensure customer queries are not missed.
Earlier this month, Apex launched new staff uniforms across the company, including in Leeds, to reflect the new brand identity. The project was a success, steered with the help of staff feedback on uniform choices for Spring/Summer and Autumn/Winter.
[New Apex Staff Uniforms]
Jason Lloyd, eCommerce and Marketing Manager comments: “The Leeds update has been an important step forward in bringing the Apex brand into alignment across the business. It also means that it is perfectly set up for us to promote the Apex webshop directly to customers, avoiding any future confusion.”
Stay tuned for more exciting developments as the project continues, as well as other updates, including the new Wednesbury facility and upcoming webshop launch.
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